Live stream preview
Hearst Magazines' CMO Joanna Coles Discusses Why Magazine Have Stood the Test of Time
Best of Cannes 2017
•
8m 44s
Hearst Magazines' CMO Joanna Coles explains the importance of legacy brands and why magazines have stood the test of time.
Up Next in Best of Cannes 2017
-
LionTree's Aryeh Bourkoff on Today's ...
LionTree CEO Aryeh Bourkoff discusses the changing media landscape with the merger of Yahoo and Verizon.
-
Brit + Co.'s Founder Wants Women to K...
Brit + Co. Founder Brit Morin talks about the company's new investment from Verizon and how the women-focused media and merchandising company is empowering users to tap their creativity.
-
AT&T's Effort to Repair Unfair Percep...
AT&T and ANA created the Gender Equality Measure, which evaluates ads based on inclusion of women. AT&T's Fiona Carter says ads with higher GEM scores actually produced better business results.