Breaking the Advertising Industry's Glass Ceiling
Best of Cheddar
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5m 50s
The advertising industry is often associated with images of Mad Men - Don Draper and male colleagues sitting around, smoking cigarettes, and making all the decisions. While the show takes place in the 60s, advertising's "boys' club" is still alive and well.
The Geena Davis Institute on Gender in Media and J. Walter Thompson conducted a study of 2000 submissions to the Cannes Lion Festival, looking at the portrayal of women in advertising. According to the study, representation of women in advertising is no different in 2016 than it was in 2006. Women still get significantly less air time than men do. When they are on air, they're 48% more likely to be shown in a kitchen, or wearing sexually revealing clothing.
Tamara Ingram is one of the few women in the industry to break through the advertising industry glass ceiling, leading some of the largest advertising and marketing firms in the world. She joins Cheddar to discuss how the industry is changing, and what else needs to be to level the playing field.
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