Honey Deuce Cocktail Takes the Court
Best of Cheddar
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7m 32s
Grey Goose has been a partner of the U.S. Open for the past 11 years, and its Honey Deuce cocktail continues to make a splash on the court. So far, the company has sold over 1 million Honey Deuces. Yann Marois, CMO and Global Vice President of Grey Goose, joins Cheddar with a little vodka to explain how the popular drink is made. Plus, why Grey Goose believes the U.S. Open is the perfect place to market to young adults (of drinking age!). He also discusses how the brand wants to stay in the top-tier, but still be relatable for the mass market.
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