How "Maury" Is Going After a Younger Audience
Best of Cheddar • 12m
Long-time television host Maury Povich is celebrating his 20th season with NBCUniversal. Povich says speaking directly to his audience through platforms like Facebook Live creates a sense of intimacy, and his team is now creating Facebook-exclusive segments to capture this demographic. The nationally syndicated show "Maury" has evolved both in content and distribution throughout its two decades, with its use of social media now higher than it's ever been before.
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