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President of Slate: Will Podcasting Popularity Lead to Profits?

Cheddar Archive • 9m 23s

President of Slate Media Group Keith Hernandez joined Cheddar on set to discuss the future of podcasting and whether the media platform is poised for further growth. Hernandez discussed Slate’s new podcasting division, Panoply, which has seen strong interest from bigger advertising brands this year. Even though podcasts have grown in popularity, Hernandez acknowledged that there is limited data or defined metrics in place to determine information about listeners.

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