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Zillow Is Dumping Display Ads

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  • Zillow Is Dumping Display Ads

    Zillow (ZG) is downplaying one part of its business: Display ads. “Display advertising is very, very difficult because there’s a glut of ad inventory on the internet,” said Zillow chief’s Spencer Rascoff. The company’s strategy, therefore, is to move display ad revenue into its marketplaces. Disp...

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