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The Future of Advertising is Interactive and On-Demand

Cheddar Archive • 12m

true[X] Senior Vice President of Marketing Christian Borges explains the future of the advertising business and why he believes advertisers need to be good story-tellers. Borges also discusses how advertising will become more consumer friendly in 2016 and how companies are pairing up with content creators to make great ads. Finally, Borges gives some predictions for the digital landscape including how marketers will use live platforms to reach consumers.

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