Alan Gellman says Esurance mixes traditional and digital marketing by focusing on building key brand metrics for impact.

The Wall Street Journal’s Charles Grant Says the Tesla/SolarCity deal will go through, but not without some ambivalence from investors.

How will media and journalists use Snap’s Spectacles? Forbes’ Alex Konrad says it’ll let viewers and readers see the world more organically.

A-BLOCK
Top News: Pokémon Go's Incredible Growth
The top news segment includes stories such as the S&P 500 closing at an all-time high, Tesla being investigated by the SEC, and Pokémon Go's Incredible Growth.

Interstitial #1:
Wired Staff writer Issie Lapowsky on social media's role in socie...

Ron Bundy CEO of Benchmarks North America at FTSE Russell joins Cheddar to discuss Russell Reconstitution Day and what it means for stocks in the index.

Estimize founder and CEO, Leigh Drogan swings by to discuss his company's revolutionary approach to aggregating financial estimates

John Borthwick, Founder and CEO of Betaworks talks bots and other Internet trends he's excited about.

Super Healthy Kids CEO Amy Roskelley joins cheddar to discuss how to get kids to eat healthier and gives us her top snack picks.

Digital Trends doesn't think Super Mario Run will reach the popularity and success of Pokemon Go due to being a different genre and having a steep entry price.

Seira Wilson and Chris Schluep say to pick its best books of the year, Amazon Books editors read hundreds of books and organize their thoughts with monthly lists.

A-BLOCK
Top News: Pokémon Go Closing Data Loopholes
The top news segment includes stories such as Pokémon Go closing data loopholes, Google getting extension in EU case, and Under Armour files $15 million dollar lawsuit for Chinese copy-cat.

Interstitial #1:
Zack Kaplan VP of General Atlant...

The top news segment includes stories such as Pokémon Go closing data loopholes, Google getting extension in EU case, and Under Armour files $15 million dollar lawsuit for Chinese copy-cat.

Lookout's Sachin Kansal say the company has been able to grow because carriers see mobile security as a top priority.

Today's hot stories include USFWS to drop vaccine-laced M&Ms to save endangered species, Pokémon searches spiking on Pornhub, and Tesla planning to educate drivers after Autopilot crashes.

Joshua Matthews of Flight Club joined Cheddar to explain Flight Club’s consignment model and where to get the hottest sneakers.

Baiju Bhatt, co-founder of Robin Hood, visits Cheddar to discuss Robin Hood's incredible growth and how the company is democratizing investing.

Spencer Jakab, Deputy Editor of The Wall Street Journal, joins Cheddar to give advice for how to make smarter long-term investments.