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Twitch's CRO educates brands about advertising to fickle gamers

Jonathan Simpson-Bint - Chief Revenue Officer, Twitch

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NBC Executive Producer Jim Bell scaled the network's Olympic coverage from 170 hours in 1996 to 7,000 hours in 2016

Cheddar Research - Data & Insights Behind Industry Trends • 5m 12s

Jim Bell - Executive Producer, NBC Olympics

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