The CEO of American Giant apparel company known for having the “most comfortable hoodies” joined Cheddar on set to discuss why made in America goods can still be profitable. Though producing in the U.S. could hurt margins, Winthrop claims that staying close to his products actually eliminates inefficiencies so the savings from having a factory abroad is not that significant. Also, his clientele is willing to pay a little extra for the quality of the products made locally. “With younger customers, there is much more attention around supporting brands that matter to them,” said Winthrop.