When Carolina Panthers quarterback Cam Newton was at a low point in his life, his friend turned him on to Lokai bracelets. The "life-balancing" accessories made such an impact on Newton that now he owns one in every color.

Newton isn't alone. Other celebrities like Justin Beiber and Kendall Jenner sport the beaded bracelets that have helped raise over millions of dollars for charities like the Make-a-Wish Foundation and Save the Children.

Four years after launching, Lokai is unveiling its second line: Lokai 2.0. Steven Izen, Founder and CEO of Lokai, tells us how the company's newest line was so popular it caused their website to crash.