"Brands themselves will become content providors," at least according to fashion designer Zac Posen. He tells Cheddar host Baker Machado that the future of fashion lies in branded content.

Posen also discusses the making of "House of Z," the documentary that details the designer's rise to fashion stardom at a young age and the struggles that came with it. Posen explains why making the film was actually a healing process for him and his family.