Why are advertisers flocking to Facebook Watch? Michael Bassik, Exective President of MDC Partners, explains that agencies are ditching the linear, traditional methods of advertising and putting their money online. He also explains how Amazon is joining the Facebook/Google ad game, and why he thinks it will be a success. And in the ever-growing battle between Snap and Instagram, Jon and Michael discuss which will come out on top. Plus, the new show "Returning the Favor" on Facebook Watch is produced by MDC Partners' client, Hudsun Media. Bassik talks about how the show was made and why Mike Rowe, former host of "Dirty Jobs" is the perfect host.