Jon Steinberg is joined at Denver Startup Week by Warren Schlichting, EVP of Marketing, Programming & Media Sales at DISH. Schlichting discusses the growth of Sling TV since its launch in 2015. The over-the-top platform touts itself as an "à la carte" service and tries to stay away from being a huge bundled platform like its competitors.

Schlichting talks about pressures to keep costs low for the consumer while still generating revenue for distributors. And how does Sling TV view branded content? It has stayed away from it in the past but is now planning to explore the potential revenue booster in the future.

Plus, how Altice's fight against Disney is benefitting Sling TV and why Schlichting thinks it's great that the company is pushing back.