Giphy launched a new product on Tuesday called Giphy Keys that allows users to send GIFs from any app they want. Leibsohn joined Cheddar live on the set of the New York Stock Exchange to explain exactly how the third-party keyboard works and why millennials are addicted to GIFs. “With GIFs, everyone has the ability to talk in a way that life works,” said Leibsohn on Cheddar. “It has suddenly become this language that everyone can use on their phones.”