Matt Swider, Senior Mobile and Buying Guides Editor at Tech Radar, talks with Cheddar after spending the morning at SoHo's Apple Store where the iPhone 8 just hit shelves! He talks about the line outside of the store, the hype around the phones, and compares it to the Samsung Galaxy Note 8. We also get a look at the new Apple Watch! But how can you decide which iPhone to buy? Swider actually says price shouldn't be an issue, since the monthly payments end up being negligible.