Apple unveiled its new product line during a launch event at Apple Park Tuesday. While most eyes were on its 10th anniversary iPhone, MacWorld's Michael Simon calls the Apple Watch Series 3 the most exciting announcement. Simon says fitting LTE technology into the same-sized watch is a major breakthrough. Simon, however doesn't a reason to pay $200 extra for the iPhone X, telling Cheddar, "Everyone's gonna go to the Apple store to look at the iPhone X, and a lot of them will walk out with an iPhone 8."