Renee Mauborgne, Author of "Blue Ocean Shift," joins Cheddar to talk about a different approach to business growth. She explains that, if businesses stop worrying about competition, they would be much more successful because they could create a whole new sector. A few examples she gives: Wawa's food expansion in the gas station market, Warby Parker's luxury glasses for less, and Square's move to allow the everyday person to transfer money.