Moat CEO Jonah Goodhart joined Cheddar to talk about the best way digital companies can measure traffic and gain viewers’ attention. Moat is an analytics company that determines ‘viewability’ or the real-time attention of viewers for digital advertising firms. “We think attention is the scarcest resource we all have. When we think about how advertising works, how subscriptions work, its about did you capture attention,” said Goodhart. “At the end of the day, it’s a finite resource that is critical for every marketer and frankly every content producer in the world.”