The co-founders of Refinery29, Philippe von Borries and Justin Stefano, joined Cheddar live on set to discuss the company’s plans for online video content. By the end of this year, video will account for over 50 percent of Refinery29’s revenue, according to Stefano. The website which features style tips and general life advice for the modern woman is also going to be partnering with celebrities such as Kristen Stewart and Chloe Sevingy to expand its reach.