Joe Uva, CEO and Chairman of Hispanicize Media Group, discusses the importance of Latinos in media. The company will launch "Hispanicize LA" on October 4th in celebration of Hispanc Heritage Month. Uva talks about the company's recent acquisitions of Exit 7 and Latinamoms.com with the the hope of continuing to grow the company's influencer network. Hispanicize currently reaches 150 million Hispanics each month across the U.S. and Latin America. We ask Uva what he learned during his tenure at Univision. Uva noted that in the age we live in, for any media company to have success, it must think digital and mobile first.