Witchsy co-founders created a fake male co-founder after experiencing sexism while getting their start-up off the ground. Penelope Gazin and Kate Dwyer, Co-Founders of Witchsy, join Cheddar to explain why they invented, "Keith Mann," who instantly got more respect than they had over email.

Witchsy is an online marketplace for alternative artwork and trinkets. In its first year, Witchsy sold about $200,000 worth of this art, paying its creators 80% of each transaction. Dwyer and Gazin say they even turned a small profit and wishes Keith Mann the best of luck in his future endeavors.