The Two Female Entrepreneurs Who Invented a Fake Male Co-Founder to Combat Sexism
Best of Cheddar
•
7m 30s
"Witchsy co-founders created a fake male co-founder after experiencing sexism while getting their start-up off the ground. Penelope Gazin and Kate Dwyer, Co-Founders of Witchsy, join Cheddar to explain why they invented, ""Keith Mann,"" who instantly got more respect than they had over email.
Witchsy is an online marketplace for alternative artwork and trinkets. In its first year, Witchsy sold about $200,000 worth of this art, paying its creators 80% of each transaction. Dwyer and Gazin say they even turned a small profit and wishes Keith Mann the best of luck in his future endeavors."
Up Next in Best of Cheddar
-
How "Maury" Is Going After a Younger ...
Long-time television host Maury Povich is celebrating his 20th season with NBCUniversal. Povich says speaking directly to his audience through platforms like Facebook Live creates a sense of intimacy, and his team is now creating Facebook-exclusive segments to capture this demographic. The nation...
-
New York Times' Mike Isaac has More t...
New York Times Technology Reporter Mike Isaac inked a deal to write a book on Uber. Isaac is known for his scoops on the embattled ride-sharing company and will have a book out in 2019. Isaac tells Cheddar he doesn't expect the project will be very flattering to the $70 billion start-up. Also th...
-
Mario's Nipples: They're Real and The...
We're breaking down Nintendo's big week with GameSpot's Justin Haywald. The company is making headlines with everything from more SNES Classic Consoles ready for the holiday season, an influx of third-party titles coming to the Switch, and of course, Super Mario revealing all and showing his nipp...
