Behind the Wok: How P.F. Chang's Is Embracing Casual Dining
Best of Cheddar
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8m 47s
P.F. Chang's CEO Michael Osanloo on how the causal dining restaurant is surviving, and even thriving, during a time of meal-kit delivery services and fast-dining options. He says the chain is driving people to malls, and the decline of brick-and-mortar retailers isn't impacting sales.
Osanloo explains how P.F. Chang's has seen a growth in the first half of 2017 because of its new digital strategy: no more TV, radio, or print ads. The restaurant is now embracing social media to draw in a younger crowd.
Plus, as Cheddar taste-tests lettuce wraps, Osanloo talks about the healthy alternatives on its menu and how it provides people with allergies a numerous amount of options.
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