3M's Giving Designers a Seat at the Table
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1m 51s
3M is the global brand known best for Post-It Notes and Scotch Tape. Chief Design Officer Eric Quint joins Cheddar to discuss how company is using 'design thinking,' a creative problem-solving approach, for business and innovation. Quint shows us examples of 3M's process, including a brand experience from 3M's collaboration with Porsche Minneapolis.
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