Advertisers Are Looking to Capitalize on Emotions
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Apple's new iPhone X will have facial recognition technology to help securely unlock phones, and this tech could also be used for advertisers in the future. Jeff Barrett, CEO of Barrett PR, says this technology could make a real-time analysis of your reactions to an ad, then tailor advertising options accordingly. He joins Cheddar with some predictions of how facial recognition and audio search will revolutionize the advertising industry.
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