Scroll, Double Tap & Own: Social Media Shopping Habits
Free Clips
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9m 41s
Summer is over, so it's time to start shopping for the holidays! Dan Lagani, President & Chief Revenue Officer at Diply, reports results of an online shopping survey the company conducted. They found that 75% of respondents used Facebook to find their inspiration. And bad news for Snap: Diply found that only a very small number of people get their ideas off the platform, and Lagani blames the young user base. He also discusses how traditional advertising has to move to native content in order to capture the young adult generation.
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