Content Wars: The Battle for Your TV
Free Clips
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7m 38s
The content landscape is undergoing massive changes. Terence Kawaja, Founder and CEO of LUMA Partners, explains the state of television and how big tech companies are taking on traditional cable players. As new leaders emerge in the space for content, WPP struggles to thrive in an ad market controled by Facebook and Google. Kawaja lays out what it'll take for the ad company to turn things around.
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