How Discovery Plans on Conquering Digital
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Discovery Communications is snapping up Scripps Networks for $14.6 billion to create a TV powerhouse. Discovery CEO David Zaslav and Scripps CEO Ken Lowe join us on set to break down the strategy behind the merger. When it comes to number of channels, Zaslav says bigger is better if you have great-quality content that people love.
As the landscape of TV changes and networks shift to bundling, the execs say owning all these channels will make Discovery stronger. Zaslav says the deal gives Discovery a shot a being the largest content-storyteller in the world.
Ken Lowe discusses why the merger makes sense for Scripps as well, saying both companies embody mirror images of culture and core values.
Despite the quick rise of short-form content, Zaslav believes the economics for the format just isn’t there yet. But the company is working on it with the likes of Facebook and Snap to make sure shorter videos will eventually make financial sense.
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