How Sam Adams Is Helping Small Businesses
Free Clips
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1m 43s
Sam Adams Founder Jim Koch explains the ways that he's helping small businesses like Roc Brewing Co. "brew the American dream."
Samuel Adams stopped by with their new, limited-edition 12-pack of craft brew, which is not just any regular beer. The special recipes have been produced in partnership with small brewers from their "Brewing the American Dream" program mentorship program.
Jim Koch, the founder of the Boston Beer Co, which makes Sam Adams, tells us why helping the competition helps the entire industry, and gives us some important advice on suds.
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