Live stream preview
Close Open

How Waze Is Trying to Bring the Offline World to Online Advertisers

Free Clips • 2m 12s

With Advertising Week upon on, Waze, one of the largest crowd-sourced navigation apps, is attempting to target customers on their morning commute and beyond. Dan Brough, Head of Agency Development at Waze, discusses how the service has partnered with brands to capture people when they are on the go. The time when people are driving has been known as a "digital dark zone" for advertisers, but Waze is trying to turn that around.

Up Next in Free Clips

×