If You Can't Beat Them... Find a New Market
Free Clips
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2m 2s
Renee Mauborgne, Author of "Blue Ocean Shift," joins Cheddar to talk about a different approach to business growth. She explains that, if businesses stop worrying about competition, they would be much more successful because they could create a whole new sector. A few examples she gives: Wawa's food expansion in the gas station market, Warby Parker's luxury glasses for less, and Square's move to allow the everyday person to transfer money.
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