Jim Beam Is Trying to Make Bourbon More Approachable
Free Clips
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2m 7s
Fed Noe, Seventh-generation distiller at Jim Beam, digs into the company's latest flavor. Jim Bean Vanilla aims to attract consumers that are not typically fans of bourbon. Noe calls the new vanilla flavor sweeter and more approachable, helping consumers acquire a taste for the liquor. We talk why Mila Kunis is the ideal spokesperson for Jim Beam, adding Kunis' international appeal as an actress and the fact that both men and women make up big portions of her fanbase.
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