Pottery Barn's Secret Weapon Against Amazon
Free Clips
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2m 32s
Pottery Barn President Marta Benson joins Cheddar to celebrate the opening of its new flagship store in the Flatiron District of NYC. She talks about why the home design company is investing in physical retail stores, rather than putting all its budget into e-commerce. Plus, how Pottery Barn is attracting the young buyer with an expansion of products and free in-home design teams. The company is trying to cater more to those customers in small, urban spaces. She also teases a future renting option Pottery Barn is working on.
In addition, why Benson believes Amazon is a real threat in the design space and how Pottery Barn will continue to revamp its e-commerce experience for the customer.
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