Reaching Royalty- Harry and Kate Move to Social Media
Free Clips • 1m 7s
Mashable's Rachel Thompson says Prince Harry and Kate Middleton's decision to boost their social media presence is twofold. She discusses The Duke, Duchess and Prince Harry taking to LinkedIn to search for a Senior Communications Director for their Royal Foundation. Thompson tells us about the Royals' approach to social media as a tool to reach out to fans, and even keep paparazzi at bay, by controlling social engagement and being public on their terms.
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