The Quest to Make the Digital Assistant Cool
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1m 49s
Mike Macadaan, CEO of Ground Control, talks about how his company seeks to improve the digital assistant experience, by offering more personalization. The company is in talks with certain celebrities in the entertainment space but more announcements are expected in the coming weeks. And can digital assistants be frightening? Cheddar host Jill Wagner discusses the Scarlett Johansson film "Her" and whether assistants have the ability to become too personalized.
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