KIND Snacks on the Unkindness of Sugar
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1m 41s
KIND Snacks released its own line of fruit snacks for kids in a push to educate parents about the high level of added sugar in many of the products children are eating. KIND built a mountain of sugar in the middle of Times Square to to illustrate just how much of the sweet stuff is consumed every five mintes. The study released by KIND notes that an average 8-year-old eats his or her body weight in sugar annually. The Times Square display also features statues of kids constructed out of 64 pounds of sugar. KIND's "fruit bites" are being rolled out across the U.S. They are made of 100% fruit with no additional sugars.
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