Unilever CMO Keith Weed on Ads that Make People Think
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2m 30s
Keith Weed, CMO of Unilever, speaks with Cheddar's Hope King about the company's recent announcement that it would expand its footprint in personal care by purchasing Korean skincare firm Carver Korea. We also speak about Weed's being named the "World's Most Influential CMO" by Forbes Magazine. Weed launched the #Unstereotype campaign that encourages all Unilever brands to make more progressive and inclusive ads. We talk with Weed about the emotional tone that some of the ads from brands like Axe and Dove strike in their viewers, and he says the purpose of each is to engage and build trust with consumers. He wants Unilever to make a positive contribution in the world by spreading messages of positivity through its marketing and advertising.
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