Using Facebook's and Google's Weapons Against Them
Free Clips
•
1m 52s
IRIS.TV CEO Field Garthwaite says the giants are ahead for now, but the little guys are catching up. He explains how his company pairs content with the right viewers.
Up Next in Free Clips
-
A Star From "The Handmaid's Tale" on ...
Samira Wiley doesn't think the show would have had the same effect if it had been released four years ago. The actress explains why she thinks the series hits close to home for so many Americans.
-
What This New Polling App Thinks it D...
Kelly Helmuth, Chief Marketing Officer at Bestest, says she started her company after shopping for eyeglasses with her husband. When she couldn't decide which pair she liked best, she wanted to ask her friends to vote on it. We speak with Helmuth about the future of the company, and how she compe...
-
Here's Why Venmo Thinks It's Growing ...
Some 80% of users on Venmo joined the platform through word-of-mouth recommendations. So how does marketing at the rapid-growing peer-to-peer payment platform work? Kasia Leyden, Senior Group Marketing Director of Venmo, joins Cheddar at the Interbrand's Best Global Brands to explain why they rec...
