Venmo Says Its Users Can't Get Enough
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Some 80% of users on Venmo joined the platform through word-of-mouth recommendations. So how does marketing at the rapid-growing peer-to-peer payment platform work? Kasia Leyden, Senior Group Marketing Director of Venmo, joins Cheddar at the Interbrand's Best Global Brands to explain why they recently launched their first nationwide ad, and how they plan to continue innovating.
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