What Concerns CFRA Research's Scott Kessler the Most About Snap
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Scott Kessler, Director of Equity Research at CFRA, discusses Snapchat's disappointing earnings results, sending the stock below $12 per share. Kessler hones in on Snapchat's strength in attracting young, teenaged users, and its difficulties keeping the attention of older demographics. Instagram, he says, is particularly strong in that area.
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