When It's Time to Go Global
Free Clips • 1m 26s
Saavn COO Gaurav Sharma and DocuSign Board Chariman Keith Krach join our roundtable on the topic of international expansion. As one of the leaders behind India's top streaming site, Sharma shares insights on how to adapt a western business model to a country where it never existed. DocuSign's ventures into Japan were informed by the cultural traditions around the concept of signatures. Krach tells us how the company was able to balance foreign cultural tendencies with keeping their business model in place.
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