Why Smarties Keeps It In the Family
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Liz Dee, co-president of Smarties, discusses her recent promotion in the family business, which she now heads with her sister and cousin. We discuss the launch of the #littlesmarties campaign, which highlights some of the greatest minds in history with Halloween costumes inspired by Frida Kahlo, Julia Child, Amelia Earhart, Neil Armstrong among many others. The company was founded based on the idea of inspiring intellectual curiousity in youth, and the company is rebranding with a new campaign and the same idea. We talk about what the current presidential administration might mean for running a family business and for taxes. We also talk about the health-conscious factor when it comes to Smarties. Each roll of 15 tablets are vegan, dairy-free and have only 25 calories.
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