Will Ralph Lauren's Glitzy Fashion Week Display Do it For Customers?
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1m 46s
Cam Wolf, fashion reporter for GQ.com, discusses Ralph Lauren's latest fashion show at New York Fashion Week. The show revolved around the designer's $350 million car collection, and we discuss whether that was the right move for the company which has struggled in recent years with adapting to fast fashion. Wolf notes that this is Ralph Lauren's declaration that it is, and will always be, a luxury retail brand, aiming for "aspirational" millennial buyers. The company released better-than-expected earnings last month, and the stock has gone up since.
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