Clean as a Baby's Bottom: Clorox's Redefined Marketing Approach
Free Clips
•
1m 37s
Clorox launched a new "Clean Matters" campaign to change customers' perception on what it means to be...and get!...clean. Eric Reynolds, Senior Vice President and Chief Marketing Officer at Clorox, explains why it used real families in its new commercials, instead of actors. He said Clorox wanted to bring the human touch back to advertising and cleaning. Plus, Reynolds talks about the changing retail space and how Clorox shifted to selling products through digital platforms. He said Clorox wants to spend half its advertising budget on digital! Plus, how it's utilizing its international growth to expand other brands within Clorox, such as Burt's Bees.
Up Next in Free Clips
-
An Employee Rating System Could Be a ...
Jon Bischke, CEO of Entelo, discusses the company's launch of "Entelo Envoy," which uses data and machine learning to find the best candidates for specific jobs across the internet. We discuss with Bischke how Entelo stands out among companies like Monster, Indeed, and LinkedIn. We also talk abou...
-
The Key to a Billion Dollar Exit
Forerunner Ventures Founder Kirsten Green has a knack for picking retail winners. She explains how businesses are reimagining commerce.
-
What to Make of Rex Tillerson's Lates...
The Secretary of State denied an NBC News report claiming he had considered leaving his post. Esquire.com assistant editor Jack Holmes compares the press conference to a hostage video.
