Hot Wheels Goes High Tech
Free Clips
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2m 1s
Mattel and Osmo teamed up to create an augmented reality world with the classic toy Hot Wheels. Pramod Sharma, CEO of Osmo, explains how MindRacers merges old school toys with new age technology. The game allows users to explore eight different augmented reality worlds using Hot Wheels cars and tokens. He also addresses the gender bias within the toy industry and says Osmo works on only making gender-neutral toys.
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