Polaroid Brings Back Instant Photography for its 80th Birthday
Free Clips • 1m 59s
Polaroid celebrates 80 years with a new analog camera called One Step 2. Oskar Smolokowski, CEO of Polaroid Originals, joins Cheddar to talk about the company's rebranding. He says the new analog camera has been in the works for 9 years and is designed to develop photos in a matter of minutes. He talks about how Polaroid encourages users to share their instant photos and is embracing the trend of nostalgia.
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